When you're engaged in selling online, you might think that you should spend all of your time engaged in direct sales. Sure, you need to focus on building a customer list, managing your inventory, and prospecting — but that will only get you so far. In addition to selling, you should also spend time creating content that will help customers discover your business on their own. Blogging is an excellent way to bring free, organic traffic to your site that you can passively convert into sales to increase revenue for your business.
A blog allows you to talk about your products in a way that turns your audience into enthusiastic customers. It also creates content that in addition to being indexed by search engines may also be picked up in social media or on news sites. When it comes to content marketing, the blog is an ideal solution for many businesses.
The thing about blogging is that it takes time. It's important not to become discouraged. You may be creating quality content and find that nobody is reading it or that your audience is small. Remember that your content is not indexed in real time - it takes time for a post to appear in a search engine. If you throw in the towel and stop blogging altogether, you've pretty much guaranteed that your small audience will remain small. The more quality content you create, the more likely it gets shared, promoted, and linked back to. All of this has implications for SEO.
A blog that is regularly updated is also a sign of life on your site. We've all visited sites that look like they haven't been touched in a long time. When you see a current blog post you know right away that someone is minding the shop, so to speak. You know that the site is actively being updated. When you're selling something, your customers want to know that someone is there to receive and process their order.